Fudge Ads

jalach_surfsup

Proposal for Fudge Hair products Advertisement done in collaboration with Bernice Stylist, BeautyContour aka Lily, Sassy M and Neil on hair.

A fun shoot where everything went smoothly, I got to really have fun and play with this theme and the guys were happy to roll with the concept. I’m very happy with the final images and are currently preparing these for submission to Fudge.

jalach_stickup

Some extra finished images from the shoot.

jalach_4767_2

jalach_4680_2

jalach_4779

jalach_4779_2

Capture

Nikon D200, Tokina 12-24mm f4, Sigma 70-200mm f2.8, 2 x SB800 flashes. Developed in Lightroom.

Post

Substantial post work, this was a fun playful project, and I carried that over to the post production. Main work was retouching skin and hair, then manipulating the colours, and dodging and burning to give the images an increased dynamic tonal range and texture. Then I went to town with some of the extra images using layers, masks and even an Illustrator plugin PhantasmCS to push each image in a new direction.